"If you dislike talking about yourself, sharing your wins, or perhaps you're introverted, posting on social media may seem scary. However, self-promotion via social media marketing is just as important for business owners themselves as it is for their own business. It helps build your personal brand and position you as a thought leader in your industry, which can ultimately impact your business's revenue."
"Curating content means sharing content (such as news articles, blog posts, or videos) from other parties or organizations. These could be industry updates or hot takes from other leaders. Content curation keeps the focus on the news piece or update, not you. To go a step further, add your opinion to the caption. If it's a news piece or trending topic, what's your stance on it?"
Self-promotion on social media is essential for business owners to build a personal brand, position as a thought leader, and influence revenue. Visibility can be authentic rather than boastful. Begin by curating industry content and sharing others' articles or videos, then add brief opinions to captions. Demonstrate expertise through case studies, practical tips, how-to demonstrations, and insights into customer problems instead of declaring expertise. Thought leadership content persuades decision makers; more than 75% of executives have been influenced by such content. Use storytelling to connect with audiences and make promotion feel relatable and less self-centered.
Read at Forbes
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