Social media is influencing how authors promote their books. Here's how
Briefly

The ongoing discussion in the publishing industry has sparked a debate regarding the necessity of book blurbs. Sean Manning of Simon & Schuster's flagship imprint has declared a hiatus on requiring them, stating they're detrimental to quality. Authors like Rebecca Makkai, who found that blurbing consumed valuable time while often resulting in unacknowledged efforts, are also stepping back. This shift reflects a growing concern surrounding authors' creative processes and the industry's commitment to fostering high-quality literature without the burden of traditional expectations.
"I believe the insistence on blurbs has become incredibly damaging to what should be our industry's ultimate goal: producing books of the highest possible quality," Manning wrote.
"The process takes hours, and it can be hard to avoid sounding cliche. I am devoting my mental energy to this book instead of my own writing and research," Makkai expressed.
Makkai's experience highlights the frustrating reality for authors: even with effort, their work may not even be acknowledged on the covers, impacting their creative time.
The ongoing debate around book blurbs signifies shifting attitudes in the publishing industry, emphasizing quality over quantity and questioning traditional practices.
Read at Georgia Public Broadcasting
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