Specifically, they raked in $8.6 billion from users ages 13-17 and $2.1 billion from those under 12, even though these networks technically ban kids under 13 to comply with COPPA.
Meta-owned Instagram, which had about 16.7 million users under 18 in the US, saw the biggest ad revenue from users ages 13-17 at $4 billion; the under-12 group generated $801.1 million.
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