Paige Spiranac, a prominent social media influencer in golf, has taken on a strategic leadership role at Grass League, where she will focus on brand development, digital marketing, and sponsor engagement. Grass League, now in its second season, features unique, LED-lit Par 3 competitions in a two-person scramble format. The new season includes expanded venues, and despite relatively modest prize money, the league is committed to growing its audience. Spiranac's involvement signifies her transition from content creation to a management role, applying her passions and experiences.
"It's really exciting for me because those are passions I've had within my own business, so now to be able to use my expertise with Grass League is something I'm really looking forward to."
"I'll be touching a bunch of different aspects of the business: brand development, digital marketing, brand engagement, seeking out new team owners, talent and sponsors."
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