Paid Social: Top Platforms and Tips for Effective Social Media Ads (2024) - Shopify
Briefly

Paid social ads are one of the most popular ways to promote a business online, often more cost-effective than traditional advertising.
Paid social is a digital marketing strategy where companies pay social media platforms to publish ads to their target audience's feeds.
The payment model for paid social ads varies; for instance, Meta uses cost-per-mille (CPM), while TikTok operates on both cost-per-click (CPC) and CPM models.
Paid social ads guarantee visibility in target audiences' feeds, helping businesses reach new customers and increase brand recognition.
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