YouTube is now 'more comparable to a streaming platform like Netflix than it is to a traditional social media platform.' It offers various content formats like YouTube Shorts, mid-form content, and long-form content, providing marketers with options to engage audiences effectively.
Marketers need a strategic approach for YouTube success, understanding the purpose behind their content. Content should aim for quick awareness, deepening connections, or educating audiences, catering to the smart audience that engages based on purpose.
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