
"She went on to share the frames in the advertisement that were similar to modelling photos of her from 2023. She showed side-by-side shots of herself and the model in the ad wearing similar outfits: black boots, grey jeans, a grey T-shirt, a white skirt, and a black jacket. Even the hairstyle seemed to have been copied."
"They changed the face a little bit. Look at the eye color. Look at the eyebrows and the freckles. This little bump I have on my nose. What do you mean? This is wild."
"They updated my hair. When these photos were taken in 2023, I still had my mullet. So we're even more accurate now."
Melanie Kieback, a Berlin-based photographer, blogger, and model with over 565,000 Instagram followers, publicly accused an unnamed fashion brand of creating an AI-generated twin of her likeness for advertising purposes. After a friend alerted her to the brand's advertisement, Kieback noticed striking similarities between the AI model and her own 2023 photoshoot. She documented the parallels through side-by-side comparisons, highlighting identical clothing choices including black boots, grey jeans, and a black jacket, as well as matching physical features such as eye color, eyebrows, freckles, and a distinctive nose bump. Kieback noted that the brand had even updated her hairstyle from her original mullet to a more current style. Her followers encouraged her to pursue legal action against the brand.
Read at Bored Panda
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