Meta's Experimenting With a New Image Sharing App

"But Meta has confirmed that it is internally experimenting with a new, separate app called Instants, which would enable users to share quick snaps with their connections. As displayed in this listing, which was shared by app researcher Alessandro Paluzzi, among Meta's display of other apps (accessed via Instagram), there's a mention of Instants, which is not released publicly as yet."

"Instants is essentially a renamed version of Shots, which was a feature that Meta tried out in Instagram last year. Shots is a no-edit, no-filter image-sharing option, which enables IG users to quickly send a picture to a friend. That friend is then only able to view the image once before it disappears from existence. So it's kind of like a mix of BeReal and Snapchat, which is designed to prompt spontaneous interaction in the app, and get people sharing more often,"

Meta confirmed internal experiments with a separate app called Instants to enable users to share quick snaps with their connections. Instants is a renamed version of Shots, a no-edit, no-filter image-sharing option that allowed Instagram users to send a picture viewable only once before disappearing. The format resembles a mix of BeReal and Snapchat and is designed to prompt spontaneous interaction and increased sharing frequency. Shots did not receive a broad rollout, though testing may have shown appeal among younger users. Meta has no public release plans and provides limited insight into how Instants would look or function.

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