Meghan Markle's lifestyle brand, As Ever, launched products including a $28 wildflower honey, but quickly sold out due to high demand. Many fans, excited to purchase, received emails notifying them that their orders could not be fulfilled because of overselling. Customers were offered refunds and a choice of another product as compensation. An email from Markle expressed gratitude for the support and addressed the disappointment regarding the limited honey, assuring fans that inventory would be replenished soon.
The orders were happening so quickly that the backend of the site didn't have a chance to keep up.
Thank you so much for the support. It really means so much to me.
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