"Get-rich-quick how-tos have existed forever-and more recently, side hustles have become a hallmark of American existence. According to SurveyMonkey's 2025 Workplace Culture and Trends survey, 72% of U.S. workers either already have a side gig or are considering picking one up. That might explain why the past few years have flooded platforms like Instagram and TikTok with get-rich-quick guides, many of which seem to carry nearly identical talking points."
"The stated purpose of side-hustle review accounts is simple: they test out money-making schemes so you don't have to. The people behind them are basically business guinea pigs who flip phones on Facebook marketplace and design T shirts that are 'print-on-demand' on platforms like Redbubble and Shopify-all to see if they can actually make a buck."
Social media is saturated with get-rich-quick content promising easy money through ventures like print-on-demand merchandise or dropshipping businesses. With 72% of U.S. workers having or considering side gigs, these schemes proliferate across platforms like Instagram and TikTok. Side hustle reviewers have emerged as a response, acting as business guinea pigs who test various money-making methods to verify their legitimacy. These reviewers document their experiences with activities such as flipping phones on Facebook Marketplace, designing print-on-demand t-shirts on platforms like Redbubble and Shopify, posting product videos on Amazon, and starting newsletters. By breaking down actual earnings and processes, they help audiences separate genuine opportunities from scams and ineffective ventures.
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