Small Business Month in May is an ideal time for small businesses to market themselves and engage customers. Business owners can capitalize on this month by highlighting the importance of supporting small businesses, which contribute greatly to local employment and community services. They should educate their community about the direct benefits of shopping locally. Additionally, creating enticing offers, known as loss leaders, can attract price-sensitive customers and encourage them to try new products or services, thereby increasing foot traffic and sales.
"Highlighting the importance of shopping small can significantly educate the community about the economic impact small businesses have on local employment and essential services."
"Creating compelling offers, often termed loss leaders, reduces friction and encourages customers to try your service or product at a reduced price."
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