"When someone scrolls past your content without engaging, the algorithm remembers. "If they continue to not engage, they are less likely to be shown posts by the same author in the future," explained LinkedIn. This isn't personal. It's mathematical. The fix requires strategic thinking. Mix your content types weekly. Post a how-to guide Monday, share a client win Wednesday, drop industry insights Friday."
"The platform that preaches "creating economic opportunity" just showed us exactly how they decide who sees your content and who doesn't. What they shared changes everything about how you should post. Charlie Hills, who helps leaders create authentic AI content that converts, discovered this when a midweek bug tanked his engagement. "My posts were getting 10% of normal reach. Notifications weren't showing up. Something felt off," he explained. After raising a support ticket in panic, LinkedIn Support fixed his issue."
LinkedIn's algorithm tracks individual viewer tolerance and reduces future distribution to users who repeatedly scroll past an author's posts. Distribution depends on recent engagement signals, so a weak post can lower reach for subsequent posts from the same author. Mixing content formats and topics across the week creates multiple engagement entry points and prevents overexposure to uninterested segments. Fresh, timely posts receive priority over recycled evergreen content through a freshness weighting that checks timestamps. Temporary technical issues can sharply reduce notifications and visible reach without indicating account penalties. Strategic posting cadence and content variety increase likelihood of broader network visibility.
Read at Forbes
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