LinkedIn Launches New Media Planning API
Briefly

LinkedIn has launched the Media Planning API, which allows agencies to see the forecasted reach and frequency of brand campaigns on the platform.
The Media Planning API allows agencies to see the forecasted reach and frequency of brand campaigns before spending any budget.
These insights provide marketers with more accuracy and allow agencies to better scenario plan and drive measurable results on LinkedIn.
These insights provide marketers more accuracy and allows agencies to better scenario plan and drive measurable results on LinkedIn.
Read at Social Media Today
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