"Send a new post about who you are and what you care about, not just what you do. It doesn't matter if you've been posting for a while. A reintroduction is great at any time. Use any excuse. A birthday, work or business milestone. Even a follower milestone. Share the moment you realized your calling. Tell your followers why you get up early to do your work."
"Don't stop after the reintroduction. Be consistent with your content. Use carousels when you have a process to teach. Create polls when you want engagement. Challenge an industry belief. Share quick insights when you're pressed for time. Mix your content formats to keep people guessing. Start every post strong that stops the scroll. Promise value and deliver it fast. Your followers should learn something new every time you post."
LinkedIn reached 1 billion members in 2025 and grew revenue to over $16 billion, increasing competition and AI-generated noise. The platform still offers large opportunity for distinct creators who experiment and detach from outcome-driven perfectionism. Focus on what makes you different and optimize your account strategically to create an inimitable advantage. Reintroduce yourself with personal moments, failures, and calling to signal authenticity. Follow up with consistent posts that use varied formats—carousels, polls, quick insights—and open with strong hooks. Promise and deliver fast value so followers learn something new every time they engage. Comment with intent.
Read at Forbes
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