LinkedIn is enhancing its Live Event Ads offerings to better engage users, with features such as promoting member posts and providing sneak peek videos to increase interest.
With a 14.4% rise in Live Events, these updates allow brands to leverage user-generated content for enhanced promotion, driving more targeted marketing efforts.
The addition of new targeting options during event setup helps marketers reach specific audiences more effectively, ultimately optimizing their event marketing strategies.
LinkedIn's 'Accelerate' campaign creation now supports video and document ads, making it easier for marketers to diversify their content and engage audiences across multiple formats.
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