"The Italian Competition Authority (AGCM) has launched investigations into Sephora and Benefit over 'unfair commercial practices,' which encouraged children to purchase skincare products, including serums and anti-ageing creams."
"The regulator emphasized that the marketing practices are fueling 'cosmeticorexia,' an unhealthy fixation on skincare among minors, and highlighted the failure to label products appropriately."
"AGCM officials conducted inspections of Sephora Italia and LVMH facilities, focusing on the brands' marketing strategies that involved young micro-influencers promoting products to their peers."
The Italian Competition Authority is investigating Sephora and Benefit for promoting skincare products to children, including those under 10. This marketing strategy is linked to 'cosmeticorexia,' an unhealthy obsession with skincare among minors. The brands allegedly failed to label products properly and omitted important health precautions. Inspections were conducted at Sephora Italia and LVMH facilities. LVMH stated that they are cooperating with the investigation and reaffirmed compliance with Italian regulations. The brands have significant social media followings, influencing tween beauty trends.
Read at www.cnbc.com
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