In California's 4th Congressional District, political novice Paul Smith leveraged Facebook to influence a congressional primary. Drawing inspiration from Russian tactics of targeted messaging, Smith built a significant following for the progressive group Indivisible, growing its Facebook page to 17,000 followers. This approach facilitated mobilization of local voters and endorsements within a competitive Democratic race. Smith invested his own money into boosting posts, proving that social media can disrupt traditional political campaigning strategies.
Smith's marketing strategy, inspired by Russian tactics, aimed to identify and influence specific voter fears through targeted Facebook advertising, influencing a contentious congressional race.
The Facebook page grew rapidly under Smith's management, reaching 17,000 followers, while other local pages struggled with only a few hundred, proving its significant impact.
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