"LinkedIn is one of the most-cited sources by AI chatbots. A study from SEMrush has found that, in many cases, LinkedIn is cited second only to Reddit, and that AI Mode consistently cited LinkedIn in nearly 15% of its responses. Specifically, AI chatbots typically cite long-form LinkedIn Pulse articles. This signals that the thought leadership content that typically dominates LinkedIn articles is being trusted and promoted by AI, which offers a huge opportunity for business owners and freelancers to get more visible online."
"Website traffic from search engines has been on the decline since the rise in popularity of AI, with some declines as much as 50%. So businesses can't rely solely on their websites anymore. They need to get more strategic on how and where they're showing up online. LinkedIn Pulse articles could be one alternative to address this decline in visibility."
"Rather than writing on LinkedIn with no clear direction or purpose - hoping that something sticks and gets picked up by AI - you need to start with keyword and topic research. This research should uncover what your target customers are searching for online, the questions they are typing into AI and search engines, and the problems they are facing. Some tools you could use for this research are AnswerThePublic, Google Keyword Planner, and AlsoAsked."
LinkedIn Pulse long-form posts are frequently cited by AI chatbots, often ranking second only to Reddit, with some AI modes citing LinkedIn in nearly 15% of responses. Thought-leadership content on LinkedIn is gaining trust from AI, creating visibility opportunities for business owners and freelancers. Organic search engine traffic has declined since AI adoption, sometimes by as much as 50%, so relying solely on websites is risky. Businesses should research target keywords and audience questions using tools like AnswerThePublic, Google Keyword Planner, and AlsoAsked. LinkedIn Pulse content should be comprehensive, demonstrating deep expertise to build trust with both humans and AI.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]