Instagram has 2 billion users, and 83% discover products in-app. Videos are key for businesses to stand out, with 53% of marketers using Instagram videos regularly to boost sales.
Instagram video marketing showcases products in action, is easily understandable, and the algorithm favors videos, pushing them to a broader audience.
Instagram video marketing offers Reels, in-feed videos, carousels, IGTV, video ads, and Stories. Leveraging these options can drive sales and brand visibility.
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