"I still remember when social media first felt like magic, a place where creativity could travel the world in seconds. But as my audience grew, I also realized something else: the platforms owned the data, the content, and the rewards. That imbalance is what SocialFi is changing. And Growing. Per Micro Marketing Insights, the global SocialFi market is projected to exceed $10 billion by 2033."
"Base, Kaito Yap, and Own.App are leading this new wave where creators can turn their engagement into income. Base is building its own SocialFi ecosystem that rewards participation and community growth. Kaito Yap is developing a model where data, influence, and insights become creator-owned assets. Own.App is giving users the power to earn directly from the content they post and the attention they generate."
"SocialFi is the fusion of social media and decentralized finance, designed to give users true ownership of their digital lives. It begins with identity, where your profile, data, and reputation are tied to a blockchain wallet that you control. From there, every post, comment, or connection becomes a verifiable action that can earn or build value. Instead of likes and follows enriching centralized platforms, SocialFi turns engagement into an economy."
SocialFi fuses social media and decentralized finance to grant creators ownership of profiles, data, and reputations through blockchain wallets. Engagement actions become verifiable and monetizable, allowing users to earn tokens for posting, commenting, curating, and participating. Tokens can be traded, reinvested, or used within platforms to turn online activity into income. Projects such as Base, Kaito Yap, and Own.App build ecosystems that reward participation, convert influence into creator-owned assets, and enable direct earnings from attention. Market forecasts predict substantial growth, shifting power from centralized platforms toward creator-owned digital identities and economies.
Read at Forbes
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