Creating a social media marketing strategy will give purpose to your social media efforts. It will help you decide what content to develop and share, who you're talking to, and what type of content performs best. Ultimately, it will help you harness social media to drive your business goals.
Identify and clearly define what you want to achieve with your social media strategy plan. This will depend on your business, your audience, and your wider marketing strategy. Examples of social media marketing goals include increase brand awareness, drive website traffic, lead generation, grow your audience, and increase engagement.
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