Read at Black Enterprise -
Maintain consistent messaging and limit your company's chances of facing a public relations nightmare with these social media guidelines.
"The goal isn't to stifle your employees' personal social media freedom. Rather, it's to maintain consistent messaging and to limit your company's chances of facing a public relations nightmare."
Don't assume all of your employees understand social media.
"Whether it's a salesperson who wants to learn about social selling or an engineer who wants to improve his or her presence on LinkedIn, these are important things in today's workplace."