Social media has drastically changed the landscape of protest and activism since the early 2010s, initially providing a platform for voices that were often ignored by mainstream media. Activists used platforms like Twitter to organize and communicate, enabling movements like Black Lives Matter to gain traction. However, as more influential figures joined these platforms, the dynamic shifted, allowing elite actors to seize control of the discourse. While social media provided a vital tool for activists, it also became a surveillance network for advertisers, demonstrating the complex relationship between activism and corporate interests.
Since the early 2010s, social media has played a dual role in activism, initially empowering progressive movements while also becoming a tool for broader elite manipulation.
Social media platforms provided a means for activists to organize protests and communicate counternarratives, effectively shaping public discourse that previously excluded their voices.
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