"If you've been spending too much time online lately, you're likely seeing strange warpings of the English language. Me? I think it's great. We need some new words! But also, be mindful that these new silly words aren't necessarily spreading organically. Some people are making money off their spread. The sudden virality of these words comes as a 20-year-old looksmaxxing livestreamer who goes by " Clavicular" has broken containment of the relatively small corner of the internet for the looksmaxxing community."
"For now, don't worry about who or why Clavicular is. You can read this article about him, or wait until The New York Times publishes its story (a reporter was with him last weekend to write an expected profile). The thing is, for our purposes, the details about him don't really matter - he's a 20-year-old looksmaxxer who also livestreams on Kick. That's all you need to know."
Niche looksmaxxing communities are producing flamboyant slang such as 'frame mogging' and 'jestermaxxing.' The spread of these phrases is being accelerated by 'clippers' who earn money by clipping and distributing content. A 20-year-old livestreamer known as "Clavicular" who streams on Kick has propelled these terms into wider online awareness. The language shifts reflect rapid memetic adoption and playful deformations of English. Some meme origins are trivial, yet terms like 'mogged' and 'maxxed' may persist beyond any single personality. The monetized dissemination raises questions about organic versus incentivized linguistic change.
Read at Business Insider
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