Gabriella Gomez left marketing in 2022 to become a full-time content creator and built roughly 345,000 TikTok followers and about 500,000 total across platforms. TikTok Live accelerated her growth, earning her a Live Pro qualification and adding over 229,000 followers within a year. She streams extensively—averaging roughly 250 hours per month during a reported period—and monetizes primarily through live gifting, which she estimates accounts for about 90% of her income. Third-party data attributes more than $766,000 in live gifting earnings since June 2024. Brand deals represent less than 10% of her revenue. TikTok promoted livestreaming in 2025 with creator workshops.
TikTok Live has been a key driver of Gomez's growth. On August 1, 2024, she reached 100,000 followers on the platform, crossing the threshold to qualify for TikTok's " Live Pro" creator network, which provides livestreaming creators extra benefits including a special profile badge and one-on-one tech support. One year later, Gomez's TikTok following has exploded by over 229,000. At her peak viewership, she is the United States' most-watched TikTok Live creator, with over 2,000 concurrent viewers.
Gomez's ability to use live gifting to monetize her daily TikTok livestreams - she told Digiday that she averaged 250 hours of livestreaming per month between September 2024 and May 2025 - has allowed her to avoid relying on sponsorship revenue, the lifeblood of many other creators.
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