The article discusses the origins and impact of the Like button, a fundamental feature in digital communication that has significantly shaped online interactions. It emphasizes how the button evolved from informal sketches in 2005 to becoming a symbol of community and recognition. The accompanying book, "Like: The Button That Changed The World," explores its multifaceted legacyâbeing both a reward mechanism and a source of social pressure. Various tech pioneers contributed to the button's creation, revealing the careful thought behind how users express approval in a digital landscape.
It's something simple and also elegant because the Like button says, 'I like you, I like your content. And I am like you. I like you because I am like you, I am part of your tribe,' Reeves said during an interview with The Associated Press.
A new book, Like: The Button That Changed The World, delves into the convoluted story behind a symbol that's become both the manna and bane of a digitally driven society.
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