Hootsuite's new campaign is its largest marketing effort, utilizing oversized newspaper ads and influencers to promote the 'Social Media Trends 2025' report.
Eileen Kwok emphasized the simplicity and boldness of the campaign: 'Our goal was to have a very simple message: Our trends report is live, it's bold, it's in your face, you cannot miss it.'
Hootsuite's influencers contributed to 66% of all downloads, highlighting the effectiveness of the influencer strategy compared to traditional advertising.
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