YouTube is by far the highest paying social media platform for me," Kullberg told Entrepreneur.
Kullberg's total earnings from YouTube for the last five years (before taxes and not including brand sponsorships) was more than $353,000.
A 48-second YouTube video Kullberg uploaded in December 2022 that received 4.1 million views made her $106.85. A longer 12-minute YouTube video with fewer views (3.8 million) posted three years ago gave her a more substantial payout of $45,000 - for just one video.
Most of the money - $44,900 out of $45,000 - came from watch page ads.
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