"You've likely heard the same story of an influencer's manufactured, heavily-filtered persona. The author's girlfriend is one of the many cases of people who put on a mask when they're in front of the camera, an image that is entirely different from who they truly are."
""Brands realize that their audience wants to be entertained 24/7, 365 days a year, but that is just not humanly possible, making these 'virtual influencers' the perfect solution to a puzzling query," marketing professional and Marygrove.com CMO Josh Eberly told Bored Panda."
""The 'curated authenticity' creates stronger connections with followers because it presents brand messages in an authentic way," he stated."
"co-founder Rohit Agarwal noticed a shift among creators, focusing on the visuals rather than the content itself. As a veteran in the marketing industry with over a decade of experience under his belt, he says it has done more harm than good."
Many influencers present heavily filtered, manufactured personas that differ markedly from their real selves. Authenticity remains crucial for building audience trust and connection. Algorithmic emphasis on entertaining content and constant engagement pressures creators to prioritize visuals and performative personas. Brands consider virtual influencers to provide continuous entertainment when humans cannot. Curated authenticity can strengthen follower bonds by presenting brand messages in a more genuine way. The focus on flawless visuals has harmed content quality, driving audiences toward lesser-known creators who produce small-scale, relatable content reminiscent of social media's early days.
Read at Bored Panda
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