Google has introduced a new feature for Google Business Profiles called 'What's Happening', specifically designed for bars and restaurants to promote important updates such as events, deals, and specials. This feature allows businesses to display timely information like "Today's Special" or "Live Music on Saturday" prominently in their Google local listings. It can be updated directly through Google Posts or by syncing profiles from platforms like Facebook, Instagram, and X. Initially launching for single-location food and drink businesses in select countries, this feature aims to boost customer engagement.
The new 'What's Happening' feature on Google Business Profiles allows bars and restaurants to promote events and specials prominently, driving immediate customer engagement.
Lisa Landsman emphasized that this feature will help food and drink businesses highlight timely updates directly in their Google local listings, enhancing visibility.
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