A poll from Yahoo and YouGov found Gen Z’s top role model is a non-famous tech entrepreneur. When asked about public figures, 36% said they would not model their lives after any listed names, including MrBeast, Greta Thunberg, and Alexandria Ocasio-Cortez. For non-famous role models, 18% wanted to be a successful but non-famous tech entrepreneur. After that, 17% chose respected intellectuals or professors, and 14% named doctors. Only 5% wanted to be digital creators or influencers. Adults under 30 show fatigue with pressure to perform for online visibility, turning toward raw, authentic, often offline paths while still seeking success without displaying it for public consumption.
"When asked which celebrity or public figure they'd want to model their lives after, 36% said they wouldn't model their lives after any of the listed public figures, which included MrBeast, Greta Thunberg, and Alexandria Ocasio-Cortez. Another poll question asked respondents about non-famous role models, and Gen Zers showed a strong interest in less visible paths that were still impressive."
"Eighteen percent of respondents said they wanted to be a successful but non-famous tech entrepreneur. After a tech entrepreneur, 17% chose a respected intellectual or professor, and 14% named doctors. Only 5% said they wanted to be digital creators or influencers."
"Rachel Janfaza, founder of the Gen Z research strategy firm The Up and Up, explained that adults under 30 are tired of the pressure to perform for online visibility. "From day-in-my-life videos to the glamorization of founder culture portrayed online, they're turning away from role models and job paths they feel require always being 'on,'" she told Yahoo."
""Instead, they're leaning into the raw and authentic, often offline - hence the analog revival. This doesn't mean they aren't interested in success. They just don't always want to put that success on display for public consumption.""
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