"The report, published Monday, found that Meta generated roughly $18 billion in advertising revenue from China in 2024, around 10% of its global revenue, even as internal documents showed that nearly one-fifth of that (about $3 billion) came from ads tied to scams, illegal gambling, pornography, and other prohibited activity. Meta internally labeled China its top "scam exporting nation," accounting for 25% of all scam and banned-product ads globally, according to the report."
""It appears that a variety of business partners that Meta has are not conducting themselves in an ethical way and/or there are employees of those companies that are not doing what they're supposed to be doing," he said. "It's quite telling that Meta took down its entire partner directory, which obviously means that they must be reviewing their partners, and there's a lot of them.""
Meta generated roughly $18 billion in advertising revenue from China in 2024, about 10% of global revenue. Internal documents show nearly one-fifth—approximately $3 billion—stemmed from ads tied to scams, illegal gambling, pornography, and other prohibited activity. China was labeled the company's top "scam exporting nation," responsible for 25% of global scam and banned-product ads. Meta's core platforms are blocked in China, yet the company earns billions from Chinese advertisers targeting global users. The company removed its partner directory and reports using advanced technical measures, new tools, industry partnerships, law enforcement cooperation, and awareness campaigns to disrupt scam networks.
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