Facing the Looming Threat of A.I., Publishers Turn to Decentralized Platforms
Briefly

Mike McCue, CEO of Flipboard and a tech industry veteran, is promoting a new vision for the internet where algorithms are secondary to human curation. His company's new Surf browser aims to enable decentralized social media, challenging the dominance of large platforms like Facebook and TikTok. As publishers face difficulties maintaining audience connections, McCue suggests that the Surf browser can fortify ties between media companies and their readers using protocols like ActivityPub. This initiative reflects a broader movement toward user-oriented online experiences akin to the early days of the internet.
Mike McCue argues for a decentralized internet where human curation replaces algorithm-based content delivery, exemplified through his company's new Surf browser.
The Surf browser aims to empower media companies to cultivate direct relationships with audiences, allowing content sharing without dependencies on major tech platforms.
With the emergence of protocols like ActivityPub, the future of social media could mirror early web ideals, promoting user interaction across platforms.
McCue's vision reflects a shift towards more personalized online experiences, challenging the status quo dominated by algorithms and centralized social networks.
Read at www.nytimes.com
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