"Creators will now have a single distribution metric for all content types that's calculated the same way across Facebook and Instagram," Meta said in a statement.
"The new metric - called views - tells you the number of times a reel or video was played or the number of times photo or text posts were on screen, and aligns with Instagram's recently updated metrics.
"Views streamlines the various unique content distribution metrics into one, helping you understand how well your content is resonating regardless of format or Meta platform.
"Views also capture when people look at your content multiple times, telling you more about how interesting or entertaining it is.
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