"I'm a ghostwriter focused on helping executives and founders grow their presence on LinkedIn. I offer LinkedIn profile polishes for executives, as well as people looking for a new job or trying out self-employment. After helping a number of people edit their profiles, one of my takeaways is that people need to brag more. They are not hyping themselves up nearly enough. LinkedIn is the place where it's socially acceptable to brag."
"People also assume you just need to share something about yourself once, and that's it, but things get lost on social media, so you can share the same thing a few times. I recently talked to a colleague, and we both have the same experience with ghostwriting clients. When they start posting more on LinkedIn, they'll receive a text from a friend calling them a try-hard or poking fun at them."
An executive ghostwriter helps leaders and founders grow their LinkedIn presence through humor, profile polishes, and targeted posts. LinkedIn is a platform where professional self-promotion is socially acceptable and necessary to stand out among many users. Profiles should emphasize customer impact and incorporate testimonials and recommendations. Pinning key posts in the Featured section highlights important content. Repeating core messages is useful because social media content gets lost. Curating which personal moments to share reflects discernment and boundary-setting, not inauthenticity. Increased posting can prompt social mockery, but consistent sharing builds visibility and career positioning.
Read at Business Insider
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