"Discord matters now because it removes friction. Brands get real-time access to fans, creators, journalists, and niche communities without algorithmic interference. Over 200 million people use Discord monthly, and brands from Shopify to The New York Times now run active servers. Conversations happen in the open, persist over time, and create context that traditional channels struggle to replicate. Brands can show up consistently in spaces people actually want to join."
"PR teams can use Discord to build trust and shared context before any formal outreach happens. Features like roles, private channels, and stages support controlled access for media and creators. Event-driven engagement inside Discord often creates moments journalists and creators want to reference. Earned media from Discord grows out of visible conversation, not promotional messaging. Most brands fail on Discord by broadcasting instead of conversing. The platform rewards brands that facilitate discussion, respond quickly, and give members real access to decision-makers."
Discord removes friction by giving brands real-time, algorithm-free access to fans, creators, journalists, and niche communities. Over 200 million people use Discord monthly, and companies from Shopify to The New York Times run active servers. Conversations are open, persistent, and create contextual threads that traditional channels struggle to replicate. PR teams can build trust and shared context before formal outreach using roles, private channels, and Stages to control access. Event-driven campaigns and visible conversations often generate moments that journalists and creators reference, turning community activity into earned media. Brands succeed by facilitating discussion and providing real access, not by broadcasting.
Read at Neil Patel
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