Data: Engagement Rate of 1.2 Million AI-Assisted Posts vs. Human-Only
Briefly

from Buffer: All-you-need social media toolkit for small businesses9 hours ago
Analyzing 1.2 million posts, we discovered how AI-assisted content performs compared to non-assisted. The results revealed surprising insights into engagement rates.
Buffer: All-you-need social media toolkit for small businesseshttps://buffer.com/resources/ai-assistant-post-performance/
AI-assisted posts showed higher engagement rates across platforms. For instance, on Facebook and TikTok, the difference was significant, indicating AI's impact on audience interaction.
Buffer: All-you-need social media toolkit for small businesseshttps://buffer.com/resources/ai-assistant-post-performance/
We analyzed user behavior and found that healthy user bias might skew engagement rates. More active users using AI could inflate these metrics.
Buffer: All-you-need social media toolkit for small businesseshttps://buffer.com/resources/ai-assistant-post-performance/
While AI is a useful tool in content creation, the engagement rates highlight the importance of considering overall user behavior and platform differences.
Buffer: All-you-need social media toolkit for small businesseshttps://buffer.com/resources/ai-assistant-post-performance/
Read at Buffer: All-you-need social media toolkit for small businesses
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