The 2025 Rural Broadband Subscriber Study indicates that broadband customers favor phone calls as their primary communication method with providers, followed by emails and text messages. Notably, 58% chose phone calls as their top preference, emphasizing the importance of personal interaction. Local provider subscribers exhibit a stronger preference for phone communication compared to national subscribers. Age disparities also influence communication choices, with older customers favoring phone calls significantly. The study underscores the necessity for broadband providers to maintain accessible phone communication channels alongside a diverse mix of communication methods to meet customer needs effectively.
57% of broadband customers prefer phone calls for communication with providers, indicating a need for personal interaction in rural broadband services.
The 2025 Rural Broadband Subscriber Study reveals that while preferences for communication methods vary by age, phone calls remain consistently favored.
#broadband-communication #customer-preferences #rural-broadband #provider-comparison #communication-methods
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