LinkedIn is a platform that appeals to users across the spectrum because of its unique focus on business and on presenting a professional profile. While younger people may be driving a percentage of the growth, the largest and most active segment of LinkedIn users is the millennial cohort-people in their prime consumer years.
Original content sharing increased by 41% in 2022 alone. LinkedIn released Creator Mode in 2021 to make their platform more accessible for influencers and content creators. Public content sharing increased by 24% between 2022 and 2023.
LinkedIn has added video functionality for short-form vertical videos. Creators share deeper content, including niche-specific newsletters. Influencers and thought leaders produce more than 139,000 newsletters to engage their audiences.
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