Council Post: Small Screens, Big Impact: Maximize Your ROI With Video Marketing
Briefly

A common way consumers interact with brands is via a screen. To maximize marketing dollars, leaning into video marketing is essential as it builds a loyal fan base.
According to a recent survey, 82% of consumers were convinced to buy a product or service by watching a video, and 89% want to see more from brands.
More than 90% of businesses use video marketing, effective particularly for those in the 18 to 34 age range, who often watch video content on mobile.
Video marketing improves social engagement and builds a trustworthy brand image, enhancing SEO by increasing page dwell time, which boosts Google rankings.
Read at Forbes
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