In truth, 'social capital' refers to all of the above. It involves, as an article for Investopedia puts it, 'the potential ability to obtain resources, favors, or information from one's personal connections.'
Social capital can be just as important to growing a business or your brand as actual financial capital. The more leads, prospects, clients, customers and pieces of information at your disposal, the higher the chances of you being successful.
It is important to never close off any doors to networking if you are truly serious about expanding your web of useful contacts. You must network both online and in person.
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