Council Post: Crafting Your Executive Brand: Strategies For Developing A Compelling Leadership Narrative
Briefly

You're always branding. Everything you do is putting a brick onto the foundation of your brand. Be intentional about it.
82% trust companies more with active senior executives on social media. 77% more likely to buy from digitally-engaged CEOs.
Crafting executive brand requires analyzing accomplishments, aspirations, and audience to resonate with stakeholders and pursue desired opportunities.
Read at Forbes
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