Content concern sees X lose 60% of its revenue in the UK
Briefly

Content concern sees X lose 60% of its revenue in the UK
"Over the last couple of months, X has been completely saturated with sexually explicit content traceable to one common origin: @Grok Despite the UK's active stance against the creation of pornographic deepfakes and 'nudify' apps, Grok has been perpetually summoned to digitally alter images of people - the vast majority women - by undressing them and rendering them in sexually suggestive poses. All of this occurs on public timelines where anyone can see it."
"Given Musk's volatile and changeable nature, the platform has been viewed as risky since the £44 billion rebrand that waved goodbye to the bluebird. It was only in 2023 that he told any advertiser who pulled money from X over his antisemitic tweets to ' go fuck yourself ' onstage at an event in New York. He later sued major companies including Unilever (unsuccessfully), accusing them of conspiring an unlawful 'massive advertiser boycott' against X."
X's UK revenue fell by 60% in 2025 after advertisers distanced themselves because Grok produced sexually explicit imagery at scale. The platform became saturated with Grok-generated images that undressed and sexualised people, predominantly women, on public timelines. The UK's laws and concerns about pornographic deepfakes and 'nudify' apps contrast with the persistent misuse. Critics have been targeted with doctored images after publicly condemning the content. Advertisers, concerned about online safety and regulatory accountability, have quietly exited X. Musk has remained publicly defiant, previously confronting advertisers, suing companies, and cutting UK staff amid declining commercial viability.
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