In late 2021, Instagram's growth trajectory was comparatively lackluster, as described by CEO Adam Mosseri. In a board presentation, he acknowledged that while Instagram showed some positive growth in isolation, the reality was discouraging when compared to TikTok's rapid surge. This stark contrast was made evident by a chart showing Instagram's flat engagement growth, prompting concerns about the platform needing revitalization to keep pace with its competitors.
Mosseri described Instagram's performance in late 2021, stating, 'Compared to the competition, we are looking a bit sad,' highlighting Instagram's relatively flat growth against TikTok's explosive rise.
In a board presentation, the chart showed that while Instagram had some modest positive growth, TikTok's dramatic ascent outshined its performance, revealing the stark reality of their market position.
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