"It's great working on a product that has a massive amount of consumer affection and we're just taking it to become a successful business. We're in a really exciting position where after a few years we've found that a lot of brands and marketers are very keen to use the platform already. We're going out and talking to them and they already know about the platform, they just want to know how they can use it more effectively."
"We are seeing really innovative usage of the platform by the likes of 02 who did a Choose Your Own Adventure campaign or by Cadbury's who have come back repeatedly because they have seen such effective results. What we're finding is that we're now into heavy double figures of advertisers and most of the companies that are respending, such as Cadbury's which has spent four times and O2 have spent several times."
Twitter has strong consumer affection and is focusing on becoming a successful business. Many brands and marketers are keen to use the platform and seek guidance on how to use it more effectively. Brands such as O2 and Cadbury have run innovative campaigns, with Cadbury repeatedly returning and increasing spend significantly and O2 running several campaigns. The platform now attracts heavy double figures of advertisers and numerous companies are respending. Core advertising offerings include brand pages, promoted Tweets in timelines and search, Promoted Trends for signposting events, and promoted accounts to build followers. Brands can begin using Twitter even without large follower counts.
Read at The Drum
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