"LinkedIn doesn't care about your credentials or how many years you've been in business. It cares about one thing: whether you understand how to signal your worth to the right people. Most coaches, consultants and business leaders using LinkedIn get this backwards, trying to appeal to everyone while attracting no one. Your LinkedIn presence either positions you for premium clients or commodity pricing. There's no middle ground."
"Share client stories that showcase the level of transformation you provide. But make them specific enough that your ideal clients see themselves while being general enough to protect confidentiality. "A founder came to me with $3M revenue and 70-hour weeks. Six months later, they'd hit a $4M run rate while taking every Friday off." This signals the type of client and transformation you provide."
LinkedIn rewards the ability to signal worth to the right people rather than credentials or tenure. Positioning determines whether opportunities lead to premium clients or commodity pricing; neutral positioning attracts neither. Premium positioning requires selectivity about who to speak to and how to speak to them. Every post, comment, and profile update either elevates or dilutes positioning. Demonstrate value through specific client transformation stories that protect confidentiality while letting ideal clients see themselves. Layer transformation stories with internal psychological shifts to show sophistication and attract clients ready for deeper change. Signal caliber through association and maintained standards.
Read at Forbes
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