"Why has it been so successful both from a user perspective and a brand perspective? They've mastered the art of visual sociability, using animations and pictures instead of just characters and text"
"What's most impressive about these players is that they're not relying on advertising, and this maybe the real reason why they win the long game globally as well as locally,"
"So unlike with Facebook, where we reluctantly scroll past those suggested posts, these players don't have that problem. Because they've mastered the art of social payments - think Candy Crush for gaming, social, stickers, pretty much anything,"
Asia contains both highly enabled and poorly enabled nations for social media, with many popular platforms largely unknown in the West. A YouTube series provides a crash course on regional platforms such as Line, WeChat, Weibo and QQ. Line succeeds through visual sociability using animations and pictures rather than text. Regional platforms merge e-commerce and social features, exemplified by QQ's Q-coin digital currency. Many platforms rely less on advertising and more on social payments, gaming and stickers to monetize. Episodes also address talent recruitment challenges and choices for regional investment.
Read at The Drum
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