Read at Buffer: All-you-need social media toolkit for small businesses
Twitter, now known as X, is undergoing various changes, such as a rebrand and the addition of a paid tier. Elon Musk envisions X to become a single application that incorporates multiple functionalities.
In a 2023 all-hands meeting, Musk reportedly shared his vision for X to become a platform where users can 'do payments, messages, video, calling, whatever you'd like, from one single, convenient place.'
Despite these changes, the strategies to grow and engage followers on X remain largely the same. Creating an appealing profile with high-quality visuals, conducting a profile audit, engaging with other users, and sharing valuable content are still effective ways to increase followers on the platform.
Here's how to get more followers on Twitter/X organically. Conduct a profile audit. Creating a thorough, inviting Twitter profile should be your first port of call when it comes to growing your followers on Twitter.