Read at Buffer Resources
2024 holds the promise of transforming the social media landscape and the creator economy. With changing consumer behavior, the influence of AI, and shifting platform functionalities, the digital world is set for a new era. This article explores five themes for social media in 2024, providing insights based on research, expert opinions, and instincts. One key trend is the evolution of LinkedIn from a platform for professionals to a platform that embraces creativity and allows anyone to become a creator. This shift is supported by the platform's focus on tools for sponsored content and improved analytics.
"LinkedIn hasn't been the place to go 'just to get a job' in a long time."
LinkedIn is moving away from being a platform solely for professional networking and has started to blur the line between networking and creative expression. The platform aims to empower anyone to become a creator, as stated by their VP of Editorial. This shift is further supported by the introduction of tools for sponsored content and better analytics. Creators on LinkedIn are already experiencing the platform's transformation, receiving inquiries from brands interested in partnering for sponsored posts and newsletters.
"Considering the platform's shift from 'creators' to 'professionals who create,' as shown in a statement from their VP of Editorial, Daniel Roth, they want to make it so that anyone truly can become a creator on LinkedIn."