"Skilled content creators know that their content has to do more than agitate problems and provide solutions. It has to avoid raising objections about your offer. Sharing content that creates doubt in a prospect's mind is dangerous. But you might not even realise you're doing it. Orange flags turn to red ones and pretty soon they decide to never buy. You lost a future customer with your words when you could have won them over."
""Based on what you know about my business and the customers I serve, identify the number one objection that stops people from buying. Ask me questions if you need more context about common concerns I hear. Then create a social media post that opens by stating this objection directly, followed by 5 bullet points that systematically dismantle it. Make the language direct and conversational, acknowledging the validity of their concern before showing why it doesn't apply here.""
Content must do more than present problems and solutions; it must avoid creating doubts that become objections and lost sales. Proactively addressing objections prevents orange flags turning red and stops prospects from deciding not to buy. Marketers should openly name fears, acknowledge their validity, and systematically dismantle them with direct, conversational copy. ChatGPT can assist by generating targeted prompts, asking clarifying questions, and producing social posts that state objections and supply bullet-pointed rebuttals. Sharing transformation stories and client proof reinforces credibility and counters skepticism, turning hesitant prospects into convinced buyers.
Read at Forbes
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